A business hits its stride when it finds its soul. That’s when everything seems to flow. The employees love their work, and strive to constantly improve themselves and the business. The customers tell all their friends about the great new product. Even the industry recognizes the work.
During this time, the business can choose on one of two, often conflicting, goals. They can use their momentum to grow as quickly as possible, or they can fight to keep the soul of the company at any cost.
These companies find their soul because the owner love and care for everything about the business. They go against the impartial, strategic manager paradigm. Profit becomes a secondary goal to taking care of the people that work at the company and use the product.